Term
|
|
Description
|
| Backlinks |
|
A measure of the number of web pages found on
the Internet that contain a link to a specific page. Backlinks
can be found both within a web site and on other external web
sites. Search engines that use backlinks to measure the value
of a web page (for the resulting listings) include: Google
(includes AOL), AllTheWeb (Fast), Altavista, Hotbot and MSN.
|
| Competitor
Rankings Report |
|
This type of report compares one web site's rankings
to another. Click
here to find out how your web site ranks on search engines. |
| CPC
- Cost Per Click |
|
Payment method where the client pay on a "per
referral" basis. The referrals in this case are being generated
from search engines, where the client pays for unique traffic
generated to their web site from their search engine campaign. Click
here for further information of CPC campaigns. |
| Directory |
|
A search engine that has human editors that assess
web sites and place them into the directory's database at their
discretion. Examples of directories include Yahoo and Looksmart.
For more information about search engines, click here for links
to search
engine newsletter subscriptions. |
| Email
Marketing |
|
Includes: list building strategies, list management/
segmentation/ categorisation, strategy development, creative,
template development, online survey solutions, delivery, tracking
and analysis, design & build of website/microsites, digital
animation, mentoring, use of best practice, legal compliance
regarding Spam Act. |
| Express
Feeds |
|
General term used to describe Alta Vista's Trusted
Feed program, Inktomi's Index Connect service and Fast's express
inclusion program. Click
here for further information on express feed services. |
| External
Optimisation |
|
The method of increasing a web site's rankings
by influencing its relationships with other website, primarily
links found on other web sites to the target web site. For
more information on external web site
optimisation, click here. |
| Featured
Links |
|
PPC text based ads appearing at very top of search
engine results for Web Wombat - Australian
search engine. |
| Industry
Report |
|
This type of report compares the overall position
of multiple web sites within one industry on search engines.
To find out how your web site ranks
on search engines, click here. |
| Index
Connect |
|
Express indexing service offered by Inktomi.
This service enables database driven web sites, and other types
of web sites to target multiple keyword phrases that relate
to their products/services. For more information on Inktomi's
Index Connect service, click here. |
| Internal
Optimisation |
|
The more traditional form of search engine optimisation,
where a web site is tweaked to be more "search engine friendly".
For more information on internal
web site optimisation, click here. |
| Keyword
Buying |
|
Also known as Pay Per Click Text Links, Keyword
Buying is a general term used to describe Altavista's Sponsored
Matches, Web Wombat's Featured Links, Looksmart's Looklistings,
Google's Sponsored Links, and other PPC text based ads that
appear for pre-specified keywords. For more information on keyword
targeted advertising, click here. |
| Keyword
Strategy |
|
The main task of search engine optimisation is
establishing the premium set of relevant keyword phrases that
will be applied to all facets of a client's web site, including
visible text content and a web site's non-visible code. For
more information on keyword
strategy, click here. |
| Keyword |
|
See keyword phrase. |
| Keyword
Phrase |
|
A group of one or more words that end users enter
into search engines. Also known as a search engine query. |
| PageRank |
|
A system used by Google to rank web pages (out
of 10). High-quality sites receive a higher PageRank. Click
here for further information on Google PageRank. |
| PPC
- Pay Per Click |
|
A payment method used by both "keyword
buying" and "express
feeding" services. |
| PPC
Text Links |
|
Also known as Keyword Buying, Pay Per Click Text
Links is a general term used to describe Altavista's Sponsored
Matches, Web Wombat's Featured Links, Looksmart's Looklistings,
Google's Sponsored Links, and other PPC text based ads that
appear on specific keyword triggers. For more information on PPC text link
keyword targeted advertising, click here. |
| PPC
Feeds |
|
Also known as Express indexing, PPC Feeds enables
database driven web sites, and other types of web sites to
target multiple keyword phrases that relate to their products/services.
For more information on Inktomi's
Index Connect service, click here. |
| Reach
Report |
|
This type of report look at what percentage chance
there is in an end user finding a specific web site regardless
of what search engine they use. Very effective in showing what
your overall search engine position is for specific keyword
phrases.
|
| Search
Engine |
|
A web site that keeps a record of web sites on
the Internet within its own database. Search engines offer
links to web sites in the world wide web. Search engines list
these web sites in order of relevancy to a user's search query
and importance placed on the site by the search engine. |
| Search
Engine Listing |
|
Results that appear in a search engine after
one has requested information on a particular topic, or specific
keyword phrase. To see what your listings look like click
here to request a search engine listings / search engine rankings
report. |
| Search
Engine Marketing |
|
A service offered by specialised internet marketing
organisations. Services include traffic building, traditional
search engine optimisation and market intelligence reporting.
Learn more about our search engine
marketing services by clicking here. |
| Search
Engine Optimisation |
|
Also known as web site optimisation, this is
a broad term, originally used by all 3rd parties that assist
web site owners to increase their performance on search engines.
Learn more about SEO's web site optimisation
services by clicking here. |
| Search
Engine Optimization |
|
See Search Engine Optimisation (This is
the US version of the above term "search engine optimisation"). |
| Search
Engine Placement |
|
A generic term used to describe the ability to
improve one's search engine position in the resulting listings
of search engine queries. |
| Search
Engine Positioning |
|
Also a generic term, search engine positioning
purports that one is looking to improve their search engine
position in the search engine listings. Click here to find
out how to better position your web site in search engines. |
| Search
Engine Promotion |
|
This is a general term that describes the services
offered by most search engine marketing companies. Search engine
promotion is the process of increasing rankings, traffic and
brand awareness resulting on search engines. Click here for
information on SEO's
search engine promotion services. |
| Search
Engine Query |
|
This is the word or words entered by an online
user in a search engine's search box. The word/s can be on
whatever topic the end users wishes to find more information
on. |
| Search
Engine Ranking |
|
The position of a web site, found as a listing
on search engines, and measured in terms of what position it
results in. Click
here to find out your web site's search engine rankings. |
| Search
Engine Rankings Report |
|
A report that measures a web site's search engine
rankings and reports it back all on one page. To find out how
your web site ranks on search engines, click here. |
| Search
Engine Registration |
|
Also known as search engine submission, search
engine registrations refer to the method used to notify search
engines of a new web site or new pages contained within an
existing web site. Click
here to find out how to register your web site with search
engines. |
| Search
Engine Submission |
|
A general terms used to either describe the method
of registering your web site with a search engine, or the method
of express feeding. Click
here to learn more about search engine submission services. |
| Search
Term |
|
Also known as keyword phrase, a search term is
what end users enter/type into the "query" or "search box" (found
on the homepage of all search engines / directories) when conducting
their researching any topic of their choice. For updates on
more technical information about search engines, click here
for subscription links to search
engine industry newsletters. |
| SEO |
|
Acronym of search engine optimisation, SEO was
one of the first search engine jargon words used by search
engine optimisation specialists. To find more information about
the search engine industry, click here for links to subscribe
to search
engine optimisation industry newsletters. |
| SEP |
|
Acronym for search engine promotion or search
engine positioning, SEP was probably the second search engine
jargon words used by search engine optimisation specialists.
For more information on SEP - search engine
promotion / search engine positioning, click here. |
| Site
Analysis |
|
The method used by search engine optimisation
specialists to determine the ability of a web site to rank
well in search engines. Involves assessing both internal and
external attributes of a web site. For more information on web
site optimisation, click here. |
| Sponsored
Links |
|
PPC text based ads appearing at very top and
on the right hand side of search engine results for Google. |
| Sponsored
Matches |
|
PPC text based ads appearing at very top of search
engine results for Altavista. |
| Trusted
Feeds |
|
Express indexing service offered by Altavista.
This service enables database driven web sites, and other types
of web sites to target multiple keyword phrases that relate
to their products/services. For more information on Altavista's
Trusted Feed program, click here. |
| WSO
- Web Site Optimisation |
|
Traditionally known as search engine optimisation,
this is the process of improving a web site's ability to rank
better in search engines by tweaking the internal and external
properties of the web site. For more information on web
site optimisation, click here. |
